Unveiling SBF Advisors’ Brand Update

We’re thrilled to unveil our refreshed brand identity.

In recognition of the firm’s continuing growth and service offering expansion, the SBF partners felt it was time for a comprehensive brand message update. To this end, we engaged a marketing advisory firm to guide us through a market research brand study process. By creating a “brand committee” to hear from voices internally and by interviewing a select group of clients and referral sources, the marketing firm was able to provide us with a differentiated position in the market that reflects who we are today while allowing for growth and evolution in the years to come.

We’re becoming SBF Advisors.

SBF was founded as a CPA firm, and we’ll always be proud of our roots. Today, company owners and financial professionals turn to us for far more than compliance documents. We’re your first call when you seek counsel for new opportunities or in challenging times. The name SBF Advisors better reflects the breadth of services we provide today and will expand to provide in the future. This includes business advisory, litigation support and forensic accounting, and even wealth management and estate planning through our affiliated businesses.

We’re numbers people and people people.

SBF Advisors is a full-service public accounting and advisory firm. We’re known for:

• A range of services and years of experience to support your business through both challenging and successful times.

• A smart, dedicated, responsive, experienced team that guides you, works collaboratively alongside you, and has your back.

• Celebrating your wins as our own. We do excellent work because we care about people and relationships.

Attracting new talent

In parallel to this brand research study, we also engaged in a recruiting brand study. This will help us to attract new team members who will be happy and successful in our culture and who are ready to provide the thoughtful service our clients have come to expect and enjoy.

At SBF, we’ve developed a culture rooted in community. That’s why we say “People Matter Most.” We genuinely care for each other personally and professionally. Our goal is to empower team members to speak up for what they need or want, and we do our best to make it happen.

The future is bright

The partners’ investment in this project is an investment in the strength of the firm, our employees, and our service to clients. This new brand language will provide the basis for a marketing strategy so that our future growth continues to be good growth. When we express to the business community who we are and what we stand for, the breadth and quality of our services, and the impact and value we provide to clients, good people will want to hire us and work with us. The future for SBF is bright and we’re so glad you’re a part of it.

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